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A can of gravity and other witty designs by Brooklyn Superhero Supply Co.

It’s a little bit hipster and a little bit comic book–  the Brooklyn Superhero Supply Co. has a product line filling the shelves of a completely different kind of hardware store. The niche market for superhero supplies has yet to be fully explored, begging the question of where should one go shopping for an extra can of gravity?

Designed by Sam Potts, the minimalist packaging uses typefaces Futura and Hoboken High. Although the project was completed several years ago, this smart series still catches our attention. It was originally developed as a fundraiser for the NYC chapter of 826 National, a nonprofit writing and tutoring organization.

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