66% more people take the stairs when they are made more fun. This tactic is brilliant!

There is no greater motivator than fun! The Fun Theory group put this idea to the test when they created a piano staircase project that made taking the stairs a more entertaining choice than taking the escalator. In the video below, we see the encouraging results of the piano stairs project that shows 66% more people chose the stairs following the transformation.

The Fun Theory has tackled other mundane tasks such as trash disposal using the ‘World’s Deepest Bin’ and recycling with their ‘Bottle Bank Arcade.’ In these two projects, the same results were found — “that something as simple as fun is the easiest way to change people’s behavior for the better.”

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