Unless you’ve had a few too many drinks, beer labels are likely to be a stationary image. Boston-based beer lover, Trevor Carmick, has been bringing craft brew labels to life and posting them to his tumblr blog, Beer Labels in Motion.
Carmick’s tumblr is a side project; his day-job is video editor for Shotgun Media Group. But Beer Labels in Motion is so eye-catching that it has received notice by major news outlets including Laughing Squid and Time Magazine. Carmick shared with Fox News that the idea was inspired by a New York Times article that included animated GIFs of Dogfish Head’s process of brewing beer with strawberries.